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Max Factor Colour Elixir Soft Matte is a liquid lipstick for a soft, blurred matte colour effect. The 4 ml formula has a lightweight feel and is designed to leave lips feeling moisturised and comfortable.
Key Features
Specifications
Ingredients & Allergens
MICA, CAPRYLIC/CAPRIC TRIGLYCERIDE, DIISOSTEARYL MALATE, DIMETHICONE, SILICA, SYNTHETIC FLUORPHLOGOPITE, STEARALKONIUM HECTORITE, DIMETHICONE CROSSPOLYMER, PHENOXYETHANOL, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, TIN OXIDE, CAMELLIA SINENSIS SEED OIL, [MAY CONTAIN/PEUT CONTENIR +/-:IRON OXIDES (CI 77491, CI 77492, CI 77499), TITANIUM DIOXIDE (CI 77891), MANGANESE VIOLET (CI 77742), ULTRAMARINES (CI 77007), BLACK 2 [NANO] (CI 77266), YELLOW 5 LAKE (CI 19140), FERRIC FERROCYANIDE (CI 77510)].
How to Use
Apply directly to the lips for a matte, moisturising effect.
Safety Information
In Hollywood's Golden Age, when it came to make-up only one name was on the lips of the silver screen stars. That name was Mr Max Factor, a visionary make-up artist, wig maker and inventor, Max Factor was known for creating the signature looks of the era’s most famous icons such as Ava Gardner, Jean Harlow and Marlene Dietrich. But he believed that glamour should be within reach of all women. Max Factor was born in Russia and emigrated in 1914 to America, settling in LA to be closer to the budding film industry. Word of Max Factor’s expertise quickly spread and he was soon working with Hollywood’s leading film stars and making his own cosmetic products for a glamorous but realistic look on screen. In 1916 he started selling eye shadow and eyebrow pencils. This was the first time such products were available outside the movie industry. Four years later he launched a full range of cosmetics, calling it “make-up” – a phrase he coined. From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to create her own personal glamour statement every day.
This is an ultra weightless and lightweight texture provides a bare lip sensation and beautiful powder matte finish for soft blurred lips. Formulated with lightweight waxes and oils, the lip colour leaves a moisturised feeling whilst the ultra fine pigments flex with lips and blur any imperfections.
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