Get a firm grip on flawless makeup with e.l.f.'s OG best-selling Power Grip Primer. This gel-based, hydrating face primer smooths skin and creates a sticky base that locks makeup in place for long-lasting wear. Enriched with hyaluronic acid, it delivers lasting hydration for a plump, dewy finish while blurring imperfections with a soft-focus effect. The translucent formula works seamlessly on all skin tones and types, making it the perfect pre-makeup step for a flawless complexion.

Key Benefits:

• Locks makeup in place for long-lasting wear
• Smooths skin texture for a soft-focus, natural finish
• Provides lasting hydration with a dewy, plump complexion
• Translucent, non-comedogenic formula suitable for all skin types
• Improves makeup application and extends wear time

Key Ingredients:

• Hyaluronic Acid – retains moisture for a hydrated, plump appearance
• Gel-based formula – provides gripping power and smooth application
• Vegan and cruelty-free ingredients – kind to skin and animals

How to Use:

• Apply evenly to clean, moisturized skin before makeup
• Use fingertips to pat the primer into skin
• Allow 30 seconds for the formula to set before applying foundation or concealer
• For best results, use daily as part of your makeup routine

Additional Information:

• Size: 100g
• Suitable for all skin types, including sensitive skin
• Vegan and cruelty-free – certified by Leaping Bunny and PETA
• For external use only; discontinue if irritation occurs

Upgrade your makeup routine with e.l.f. Power Grip Primer – the secret to smooth, hydrated skin and makeup that stays put all day.